COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

I had never heard of this until recently, but I love ColorWOW products, so it was an instant add to my cart. I can't believe I have been missing out on this product! I have wavy hair and try to straighten it, but it instantly frizzes up. Wow, this stuff is magic! I use it daily and it has made such a difference in my hair. It adds shine, reduces unwanted texture and tames frizz.

My hair is naturally 50% gray and frizzy. But the texture is fine. This is the best product that I have tried. I do believe that people get mixed results, most likely because of hair texture. It will not eliminate curls. It works on frizz. For my graying, fine hair it is amazing. I use very little, as it goes a long way. It doesn't really have much of a fragrance, so I'm not sure what the complaints are about that. I will be using this product forever. It is worth a try... as it might be a Wow! for you too.

For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck!

I have naturally curly hair and this stuff is the bomb! It’s so easy to use and makes my hair so straight and smooth.

Beware WOW users if you are used to their fragrance-free products. This one is NOT frag-free. Very perfumy smelling. I checked the last few lines of ingredients where fragrance is usually listed and didn't see parfum so I purchased. (actually listed closer to the top) Gives me a headache. Smell hasn't worn off in hours. Did seem to smooth my hair but I can't use it again.

This stuff actually works! Smooths frizzy hair. I will try their other products

AMAZING. I have coarse, curly hair and I like to straighten my hair and this is the only product that works. It does what it says it does. I'll never stop using it!!!!

Let me start by saying all hair types need different care, these are my opinions for my hair.Shampoo- like a clarifying shampoo, its no wow.Conditioner- where is the conditioning part?One minute cream- What is it supposed to do? It did nothing to mine, maybe a little soft but you need a lot.The glistening "oil"- more like Vaseline (no exaggeration) Its very greasy on your hair, doesnt obsorb in the hair, even when flat ironing it.Frizz control- not at all, i supposed if you greased it down it may have helped. Who wants to touch their hair and leave grease on your hand.Next day- My hair is curly and i straighten it with my products, when i wake up its still soft, straight etc. After waking up using this, it was more greasy, hair was wavy and all over the place, with frizz.I use Paul Mitchell skinny, its a lightweight oil that is never greasy on your hair, makes it extremely soft, smells amazing until your next wash which for me is every 3rd day.Only good i can say about this product FOR MY HAIR is that it smells good, only for a short while.Definitely returned, the cost is too high for this product. Each travel size in the kit is $10+Sending back