Paul Rand: a Designer's Art

I’m a fan of simplicity style, therefore Paul Rand is a great graphic designer. I’m glad I found this book and it’ll be in a convenient spot on my bookshelf to get access to any time I want.

Any student wishing to dig deep and learn about the profession they want to enter into, then start here. Any professional graphic designer who needs a reminder of why they entered the profession in the first place, should read this (again).

I've looking for this book for years and it was always overpriced. I got this hard cover copy reprint. It's an amazing book. If you are an artist and graphic designer this is a must have. Paul Rand is the guru.

I don't need to say much about this book other than; buy it, it's fantastic! .... it's Paul Rand!!!

This book is a classic of design. I love reading once in a while to get some inspiration. The layout and organization of the book totally reflects the genius of Paul Rand.