This is Marketing: You Can’t Be Seen Until You Learn To See

Now I see marketing with a different view. Amazing book.

This is a must-read for anyone looking to truly understand the modern landscape of marketing. Godin's his strategy is to build meaningful connections with your audience, focusing on trust and long-term relationships over quick sales. His insights on the importance of empathy and creating value resonate deeply, making this book not just about marketing tactics but about a shift in mindset. It offers real-world examples and strategies that can be applied across industries. Highly recommend it.

Excellent book

Everything about marketing shared in the book is relevant to date

Seth Godin brings importand thoughts about marketing avoiding those clichés that we're used to. Definitely worth a read!

Wonderfully written book in clear, lucid language. I felt disgusting every time I tried to come up with a marketing or advertising plan because I felt like I was manipulating people, coming up with an excuse to line my pockets while giving them something we all know they didn't really need. Seth Godin shows us that we don't have to do it that way: that we can market to solve problems, to make things better. I am thoroughly enjoying this book and would recommend it to anyone I'd like to have personally on-board on my entrepreneurial adventure to a better world. The summary message of this book would be that it's more about WHO it is for then WHAT it is; what's the minimally viable product, the smallest market, that could make your plan work? Building a culture IS strategy - and there's a way to become an excellent ETHICAL AND THOUGHTFUL MARKETER without having your life be about ADVERTISING and SCHEMING! Thank you so much Seth Godin for sharing your knowledge and experience with us at a reasonable price. I am proud to have the beautifully printed copy of your book on my shelves and excited to put my new perspective into action. If you are looking for a different way of marketing then the inundation of consumerism we all grew up with, this book is a no-regret purchase!

This book is a refreshing dive into the essence of modern marketing. It's more about understanding the core principles and mindset needed to really excel in the field, rather than a step-by-step guide. Godin's writing is both thought-provoking and grounded, making it clear that marketing today is about building genuine communities and storytelling. I particularly appreciated his view against the overuse of SEO and keyword tactics, which felt like a breath of fresh air.Using it in my own work, I found it drew me away from the hard-sell tactics and allowed me to approach marketing from a place of authenticity and respect. It truly emphasises creating value and serving the customer, which resonated deeply with my values.While it does repeat some core ideas, perhaps a bit unnecessarily, the repetition helps solidify the concepts. The examples could be more varied, but the message remains robust. Anyone wanting to shift their marketing perspective will find this book invaluable. If you detest aggressive marketing strategies, this book might just be your answer.

Enrealidad sigo mucho a Seth Godin.Me gusta mucho como escribe en su newsletter. Cuando vi que atacaria una perspectiva diferente de que no es tan importante lo que actualemte ahora se vende que es buscar tener mas likes o mas seguidores a la causa o más exposicion, lo compre inmediatamente, me llevo mis libros en estos temas despacio para leer por partes y ver como aplicarlo a mi proyecto. Definitivamente recomendado. Como no soy estudiante de marketing tampoco se que tan repetido este. Lo compre por el autor la verdad.